Royal Centre

VMF agency worked with Royal Centre and Warrington PCI to build an impactful, vibrant mural program to help draw more pedestrian traffic to Royal Centre. Emerging artists were invited to paint colourful murals on storefront hoarding indoors, while the exterior windows were covered with artist-designed vinyl murals to draw people from the outside in. This collection of indoor murals provides a respite to customers coming to the mall during the day to run errands or to grab a bite to eat at the food court.

Client: Royal Centre
Year: 2022